Born in Greenville, South Carolina, Chad co-founded BE Golf (formerly Golf Leadership Academy) in 2018 with Ben Bockin. In 2021, Ben and Chad opened a new, state-of-the-art indoor golf training facility in Novi, Michigan.

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Chad grew up caddying at Meadowbrook Country Club just outside Detroit where he developed a deep passion for helping people improve their game and play better golf.

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He took Harvey Penick’s Little Red Book to school with him every day, and as a caddy, used the book’s lessons to improve his players’ on-course performance. This set the stage for a lifetime of enjoyment instilling confidence and clarity in beginner and average golfers.

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Chad’s practical approach works with any skill level and he believes that players are uniquely qualified to decide for themselves what works best for them. His coaching is player-focused, not a specific swing type or style, which allows measurable progress to be made in reasonable time. His students have won golf tournaments events at the junior, club, and collegiate NCAA Division 1 levels.